Expekt - expect the unexpected
Expekt wanted to open up a world of the unexpected. Built around the simple truth that anything can happen in sports, the campaign taps into the excitement, tension, and anticipation that make betting feel alive, because when the game is on, nothing is ever certain.
Credits
Concept & director: @danieldebesbruun
DOP: @jonasmoller__
Talent: @iamdanielnilsson
Agency & production: Komponent // @komherhund
Producer: @frederik.vendal
Production manager: @thebarington
Editor: @ogicurcic
Colorist: @mariamlatif.colorist
Sound design: @kevinckoch
1.st AC: @sebastian_sandnes
2.nd AC: @vilas_marstrand
Steady cam operator: @flemminglaybourn
Gaffer: @claushoyner
Best boy: @ulrikgani
Set design: @wonderlandproductions @madsjorgensen6
Stylist/MUA: @katrinebechs
Casting: Sussi Wagner // @whos_polly
Camera equipment: Sidney Plaut