Saxo Bank - the oversell.
For the French market, Saxo wanted to challenge the way traditional banks oversell their investment accounts. The campaign contrasts the outdated, overcomplicated world of old banking with Saxo’s more modern, digital approach — offering investors a smarter and more transparent way to take control of their money.
Made with WPP Media.
Photography by Maria Schumann
Credits
WPP Media
Creative: Jeppe Baggesen
Project manager: Josefine Borch
Producer: Frederik Vendal
Saxo
Senior strategist: Emil Towity
Head of Brand Strategy: Marcel Kleiner
Brand, Design & Production Delivery Lead: Hanne Søgaard Røhe
Marketing Project Manager: Laura Søgaard
Production
Director: Daniel Debes
DOP: Jonas Blond
AC: Gustav Mejling
Still photographer: Maria Schumann
Gaffer: Claus Høyner
Make-up & wardrobe: Melissa Orndorff
Production design: Wonderland
Editor: Helena Munch
Grade: Rasmus Hedin
Sound design: Nis Nørgaard
VFX: Victor Gelbek