Danica - Et liv i balance
Danica wanted to launch a new brand position around the idea of creating a life in balance. The campaign highlights their role as a partner through life’s big and small challenges, helping people make choices that balance pension, work, family, wellbeing, and financial security. The campaign ran across digital, print, cinema, TV, and radio.
Photography by Martin Juul
Credits
Danske Bank - Corporate brand
Creatives: Thomas Fabricius & Olof Stenström
Brand consultant: Nikolaj Frandsen
Project manager: Christina Hadkins
Creative Producer: Daniel Debes
Production
Production company: DEEBEE Creative
Director: Mattis Heurlin
Cinematographer: Milan Bjørnild
Still photographer: Martin Juul
Production manager: Caroline Topsøe
Production assistant: Aviaaja Jensen
Steadicam: Flemming Laybourn
1st. AC: Erik Hertel
2nd. AC: Jonathan Bonnichsen
Gaffer: Kasper Morville
Best boy: Mads Frölich
Lighting assistant: Andreas Grønkjær
Production design: Van Horn
Stylist: Marina Rugaard
Sound engineer: Oliver Mehl
Casting: Ditte Kiel
Editor: Anders Jon
Sound design & Mix: Unmute
Composer: Unmute
Color: Sam Gilling / Bacon X