Saxo Bank - stay rational when you invest.
Saxo wanted to cut through the noise of modern investing and remind people of the importance of staying rational. Built around a sharp, humorous insight, the campaign encourages investors to think twice, question the hype, and make decisions with a clearer mindset.
Made with WPP Media.
Photography by Maria Schumann
Credits
WPP Media
Creative: Jeppe Baggesen
Project manager: Josefine Borch
Producer: Frederik Vendal
Saxo
Senior strategist: Emil Towity
Head of Brand Strategy: Marcel Kleiner
Brand, Design & Production Delivery Lead: Hanne Søgaard Røhe
Marketing Project Manager: Laura Søgaard
Production
Director: Daniel Debes
DOP: Jonas Møller
1st. AD: Jude Kimuli-Lassen
AC: Asger Duus
Still photographer: Maria Schumann
Key grip: Nicolaj Bak
Gaffer: Andreas Kragh-Jacobsen
Best boy: Casper Bülow
Make-up & wardrobe: Melissa Orndorff
Production design: Wonderland
Editor: Daniel Debes
Grade: Rasmus Hedin
Sound design: Nis Nørgaard
VFX: Victor Gelbek
Mastering: Helena Munch